Big Data MBA Seminar

Kedge Global EMBA is delighted to invite you to attend its next seminar on Big Data over two days of discussions/debates with guest speakers from various companies.

The seminar will take place on

March 15 &16, 2019

in our Paris Campus (52-56 rue de la victoire, 75009 Paris). 

It will be held mostly in English (except Friday morning session in French).

The first day will focus on market, buyers, individuals data collection, analysis and valorisation.

The second day of the seminar will focus on Big Data and the company internal point of view.

REGISTRATION 

To 'adapt' as much as possible that content, we want to know how advanced your involvement in big data is.  It would be helpful if you could fill this questionnaire.

For any question about this seminar, please contact sandrine.rognon@kedgebs.com

Fees: 1400€
Alumni network life members (graduates): 25% reduction
Non-members (graduates): 15% reduction

Agenda day 1

9.30 – 10 am : Arrival of participants

10am – 1pm: Hadrien de Nijs, Virgile Caron and Emmanuelle Godard from RevelanC will focus on :

- How Big Data can support value creation : the genesis of relevanC, or how big data has created value for Casino retail group.
- How the Machine Learning supports marketing and the synergy between
Machine Learning and human intelligence.
- Big Data & Insights: how big data has transformed the world of market
survey.

1-2pm: lunch break

2-4pm: Gilles Guillou and Patrick Tellou will discuss how Dunnhumby creates value with the collection and analysis of Monoprix retail data, helping the earn a competitive advantage by putting customers at the heart of their strategy.
Analysing data and applying insights, Dunnhumby customer science expertise enables Monoprix to understand their customers better than anyone else and create personalised experiences reflecting this deep knowledge.

4-5pm: One representative of PMP Conseils, Olivier Leroy may say a few words about big data and AI.

5-6pm: One representative of Liegey Muller Pons, Inès Levy, Head of Business Development at
Liegey Muller Pons  will discuss how a political campaign can be managed to have the most influential impact on people opinion. The second part of the presentation will discuss how such technics and practices can be transferred to businesses / a business environment to influence public. 

Agenda day 2

9.30-12.30 & 13.30-16.30: we’ll have a day (6 hours) with Aadel Benyoussef, Executive VP @ Excelerate
Systems to discuss how big data can be used / implemented within companies.

Informations about companies

RelevanC (http://www.3w.relevanc.com):

3W and RelevanC are two subsidiaries of Casino retail Group. These companies are leaders in France for collecting, measuring, targeting and monetizing audience / transactional data. Created in 2017, relevanC screen more than 27 million individuals shopping at CDiscount, Monoprix, Casino, Franprix etc). 3W on its side is the leader of e-commerce audience monetization and sell data/knowledge to clients operating in the advertising and PR fields.

Dunnhumby (https://www.dunnhumby.com/france):

“Dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. Its mission is to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers”.

PMP Conseils LAB32 (https://pmpconseil.com/expertises-strategiques/big-data):

Lab32 is the big data entity of PMP conseils, a consulting company placing big data analysis and added value at the heart of disruptive strategy.

Liegey Muller Pons (https://www.liegeymullerpons.fr/en) :

Liegey Muller Pons is an expert on campaign technology for politics and businesses. Here is what they did for the En Marche presidential campaign: “Have you ever wanted to organise a large door-to-door campaign outside any electoral context, just to listen to French citizens’ concerns and to renew what it means to be a party activist? We dreamt of it and we did it with “En Marche !” in spring 2016… In numbers the Grande Marche consisted of 10,000 activists, 300,000 doors knocked, and 25,000 questionnaires filled”. Today, LMP also works with businesses to understand and influence opinion: “LMP organised a canvassing campaign to communicate with residents near a wind farm project for ENGIE”.

Excelerate Systems (www.exceleratesystems.com) :

“Excelerate Systems is a leading provider of IT services and solutions in the Americas and Europe focused on Big Data, Cloud Services, Mobile and Security.
Founded by 2 industry veterans, ES works with enterprise level organizations by offering access to IT products and high quality services that focus on Big Data, Cloud Services and Security, as well as Managing and Monitoring of IT Operation infrastructures, ensuring compliance with key industry and regulatory standards such as SOX, PCI-DSS and ITIL.

REGISTRATION

Fees: 1400€
Alumni network life members (graduates): 25% reduction
Non-members (graduates): 15% reduction