An Alumnus of KEDGE, Thierry Amarger is General Manager of the Consumer and Devices Division at Microsoft

Thierry graduated from KEDGE Business School in 1996. While there, he served as both President of Marketing Mediterranée the Junior-Enterprise of Kedge and President of the European Confederation of Junior Enterprises. He went on to earn an Executive MBA from the IE Business School in Madrid in 2006.

At 45 years of age, Thierry has an extensive international experience in the technology and digital sectors. He began his career working for Citroën France, then held several sales and marketing positions at Gemplus (now Gemalto) in Venezuela, the United States and Brazil. In 2002, he was appointed Director of the Financial Services and Government Business Unit in South America. Based in San Paulo, he was responsible for developing a joint-venture with a Brazilian partner.

In 2006, he joined Nokia in Mexico, where he was Global Account Director for Latin America before becoming General Manager for Spain and Portugal. He became the General Manager of Nokia France in 2012, and successfully led the development of the Nokia Lumia brand under Windows Phone to become the 3^rd smartphone manufacturer on the French market.

In 2013 the Choiseul Institute and Le Figaro nominated him as one of the 150 economic leaders of tomorrow.

He joined Microsoft in May 2014 as General Manager of its Mobile Devices Division and joined the Board of Directors of Microsoft France. In April 2016, he was promoted to General Manager of the Consumer and Devices Division. In this position, Thierry Amarger and his team are responsible for the sales and marketing of all Microsoft products and services available to consumers (Windows, Office, Gaming & Xbox, Surface, and Accessories). He is also in charge of the development of the Windows devices ecosystem (“Intelligent Edge”) with OEM partners across all channels of distribution (consumer and b2b).

A Strategic Microsoft – KEDGE Partnership Agreement

Living in the digital era has made it necessary for business schools to be able to offer new educational proposals and new learning experiences that are assured of being completely personalised. Here at KEDGE, this has translated into a growing number of transformation projects (since 2013) that integrate the technologies and opportunities offered by the Microsoft environment.

This partnership is structured around three axes:

• The construction of a digital platform, built on international standards and cloud computing.

  • In parallel with the roll-out of its new ERP, KEDGE is incorporating the deployment of its digital Workplace to support our activities and enrich our teaching programmes. This platform will support Kedge's growth by optimising its procedures and by building new learning experiences and interactions between students, faculty and business (Chatbot - Machine Learning - IA - Cloud Computing

• A learning experience driven by Data and Learning Analytics

  • This approach will facilitate the acquisition of knowledge through the immersion and personalisation of KEDGE educational content. Programme directors and teachers will thus be able to use the data to create adaptive learning plans that support the success, know-how, and employability of our students (mixed reality, immersive, managerial and multicultural projects)

• A SEAMLESS experience: multi-campus, and intercultural

  • Digital transformation is also requires the modernisation of our campuses and the inclusion of technologies (IoT - Mobile Applications, ChatBot, automatic learner registration, geolocation, and geofencing) in order to build the “Smart Campus” of the future. Through this partnership, KEDGE strengthens its dynamic as a place of learning, and provides a seamless experience for all, throughout their studies and collaborative inter-campus projects.
  • The "seamless" experience will also offer a daily comfort and the gradual integration of services that are there to assist our users in their activities and the optimisation of our normal operations.

Bestof Digital Digital Esc Microsoft Partner PGE