T-shirt line created by Tximista Lizarazu (KEDGE Alumnus) was a big hit during the World Cup!

The t-shirt collection of young Tximista Lizarazu astonished more than one person during the launch of his brand a little less than two years ago. “Classy and sober on the outside, crazy on the inside” to let yourself express your joy and passion for sport, as Tximista says. The concept: Turn your t-shirt inside out and show your emotions!

This young businessman, who attended KEDGE business school in Bordeaux in 2012, got the idea when he met graphic artist and friend Pierre-Alexandre Carrière in New York.

Under the name “Overturn”, the brand was launched in September 2015. Made of 100% cotton, and made in France (an important detail for the entrepreneur), the t-shirts are available on its online shop.  Several designs are available for women and men, as well as for children. Antoine Griezmann, Paul Pogba, Kylian Mbappe, and all the other football stars can be found on the site. Special editions have also been created, such as the “20 years of victories by Les Bleus” collection, that have the faces of former players. And yes, it was impossible to pass up a shirt that celebrates the glory of our national hero Zizou!

The young Lizarazu also successfully partnered with CELIO for the 2018 World Cup.  In fact, the two labels co-created a collection called "Célio x Overturn".  A boon for the KEDGE graduate and his brand. 

FIND OUT MORE ABOUT OVERTURN

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