Follow-Up from the KEDGE Alumni Marketing Club Conference in Paris

If you are a KEDGE graduate, you have likely heard about the 250 events we organise every year. Events organised by our Professional Clubs aim to bring together alumni around a certain theme. The Marketing Club, which was created by Stéphane Alcaraz (ESC, 2007), Guillaume Baley (ESC, 2011), and Claire Perrin (ESC 2010) aims to enable alumni to keep up-to-date with the latest news in the Marketing field. As such, they regularly organise conferences and afterwork meet-ups to facilitate the exchange of good practices. 

The @KedgeBS #alumni Marketing Club conference kicks off with @welkeys_fr and @EatWith on "Marketing for start-ups". pic.twitter.com/vSWXf4Gg8k

— KEDGE BS Alumni (@KEDGEBSAlumni) December 14, 2017

The Club's last meeting was organised around the very relevant theme of Marketing for Start-Ups and was very appreciated by the alumni in attendance. To illustrate the theme, the club managers invited two alumni from the school, for whom communication has no secrets Pierrine Griffiths (Chief Marketing Officer at VizEat-EatWith) and Chloé Fournier (CEO of Welkeys). The conference was moderated by Stéphane Alcaraz and they spoke in detail about the creation of the start-ups they work for, before speaking more generally about marketing in small companies, and finally gave a few tips about how to be successful in a start-up.

[STARTUP] "The secret to success in a #startup is to never quit and to remain convinced in order to convince" @ConciergePerso @welkeys_fr Marketing Club @KedgeBS pic.twitter.com/d1YKacKesy

— Guillaume Baley (@GuillaumeBaley) December 14, 2017

At the end of the conference, a question and answer session with the audience took place and was followed by a networking session and informal cocktail at KEDGE. 

Would you like to participate in the Marketing Club's next afterwork meet-up? All the information about the club is available on this page (presentation/news/previous and upcoming events).

MARKETING CLUB PAGE