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Les Petits Frenchies, the 100% French multi-media website created by a KEDGE Alumnus!
A KEDGE graduate, Thibaut Mallecourt has founded this start-up that wears many hats: digital magazine, e-boutique, and digital agency.
Thibaut Mallecourt graduated from KEDGE BS in 2008. In January 2009, before becoming known for this successful website, he created SoWeTrip, an application that offers community weekends. He raised 300,000 euros in June 2010 for that project, which was eventually bought by the Easyvoyage group in May 2012 and hired Thibaut at the same time as Deputy Marketing Director.
Thibaut Mallecourt left the group in October 2013 to jump into a new adventure, the creation of a new multi-media project, Les Petits Frenchies!
This company is a specialist in consumer trends of 20- to 35-year-olds in France. In effect, the team follows different French trends such as fashion, lifestyle, culture, heritage, and shares its favourites with the public.
(See this post on Instagram
🐓 Les Petits Frenchies in a few words? Thibaut answers questions on @morning_coworking ! . . . . . #startup #coworking #livre #entreprise #interview #alafrancaise #bleublancrouge #cocorico
Publication shared by Les Petits Frenchies (@les_petits_frenchies, 11 Oct. 2018 at 4:00 PDT)
For the past 6 years, his company has given "a boost to the ideas, brands, and personalities are game-changers in France". You’ll find the brands to follow, the places to go, and the latest French innovations. You’ll also discover stories of inspiring men and women, not to mention the current ideas of start-uppers. "We have always valued French start-ups that we retain for their audacity, ambition and creativity! We now also support major brands that share our values”, says Les Petits Frenchies.
Les Petits Frenchies is also an e-shop, where you can buy products from the ready-to-wear brand they created. Additionally, it is a creative digital agency that puts its know-how at the service of its customers (Peugeot, Feed, MMA, San Marina, and others) by providing guidance on their content strategy and digital campaigns (video, graphics, editorial, etc.).
With a huge social network community - more than 334,500 fans on Facebook, 63,600 subscribers on Instagram, and almost 10,000 followers on Twitter - the webmagazine / e-boutique is easily shared with its readers..
(See this post on Instagram 🐓 Bordeaux has been turned upside down, and we’ve made heads turn 🙂🙃 📸 @poutge . . . . . #bordeaux #miroir #eau #garonne #placedelabourse #reflet #alafrancaise #bleublancrouge #cocorico Publication shared by Les Petits Frenchies (@les_petits_frenchies), 26 Oct. 2018 at 4:00 PDT)
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