This Kedger is getting ready to participate in the First 100% female Polar Raid in Lapland, a humanitarian and solidarity raid!

Three days of sports in pairs events in extreme conditions with an average temperature of -30°C to 35°C in Finland, that's what awaits our Kedger and her teammate Amélie! In pairs and within the group, they will live a magical and unforgettable experience by going through unusual events and discovering the magic of the Lapland landscape.

INTERVIEW 💬

1️⃣ To begin, tell us about your educational background. What did you study, both before and at KEDGE?

After I got my Bac S, I earned my Master in Communication at ISCOM Paris. When I finished my Master, I went to live in Vancouver for a year to perfect my English and find out a little more about entertainment established around sports events. After my year abroad, I enrolled in KEDGE’s International Sport & Event Management programme (ISEM). I did my end-of-studies internship at the French Tennis Federation and signed a contract with them.

ISEM - KEDGE BUSINESS SCHOOL

2️⃣Tell us what you did after your studies were finished. What positions have you held? What did you learn in those positions?

I’ve been at the French Tennis Federation for four years now. I began as an intern in communications in the Brand Content department, and now I’m a brand activation manager in the Business and Economic Development Centre.  My goal is to create and develop activations of our tournament partners: Roland-Garros and Rolex Paris Masters. 

3️⃣What are you doing/what is your situation today? What gave you the idea and desire to do what are you doing today?

My current personal project is to take part in the First 100% female Polar Raid in Lapland in January 2021 - a raid that brings together about fifty teams who will cross the Far North on foot, snowshoes, cross-country skis, and bicycles. Three days of sports events in extreme conditions in Finland where the average temp this season is -30°C to - 35°C.

Both as part of a duo with Amélie Bouchard, and within the group, I’ll have a magical and unforgettable experience through exceptional challenges and discovering the magic of the Lapland landscape. The challenges will be difficult, but solidarity and helping each other will be major benefits of the Raid. Winning the race means crossing the finish line.

But more than being a crazy and invigorating race, and more than being a gigantic sports challenge, the Laponie Trophy is an experience in human and solidarity. The goal is not only to run the kilometres for the simple pleasure of the challenge but above all, it's a solidarity race. Amélie and I are wearing the colours of the Imagine for Margo Association. We’ll also be supported by a second pair of competitors, Marion Salvan and Chloé Chekroun, who will wear the colours of the Un Maillot pour la Vie Association.

The Laponie Trophy is an opportunity for us to surpass ourselves on all levels, whether physical or mental. From the technical and physical preparation, the different training that we have to undergo, and to the search for sponsors, we are two motivated teams, ready to take up a beautiful and great sporting and solidarity challenge with humour, cheer, and spontaneity.

LE LAPONIE TROPHY

4️⃣What are your development goals for the future?

We are currently looking for visibility and sponsors. This will help us take part in the raid, as well as provide financial support to the associations we represent: Imagine for Margo and Un Maillot pour la Vie. If you think your company would be interested in our project, we are at your disposal to discuss it in more detail: lisa-lc@hotmail.fr.

SPONSORSHIP FILE

5️⃣How did your education at KEDGE Business School help you become who you are today, and what was it about its teachings helped you develop your project?

The curriculum I did in the ISEM programme at KEDGE Business School has been a real asset for us to carry out all the actions of this project: management of all the administrative documents, creation of the sponsorship booklet, contact with companies, donations management, and visibility development.

6️⃣If you had to give advice to any KEDGE Alumnus or Alumna who would like to do something similar, what would it be?

My advice would be to don’t be afraid to launch your project and believe in it because you can achieve great things if you will it.

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Association CSR ISEM Sport