A Kedger creates FreemiumPlay, the new generation gift card that is 100% digital!

WHO IS NICOLAS YVELIN AND WHAT IS HIS BACKGROUND?

Being passionate about sports, entertainment, and shows, Nicolas Yvelin studied at the University of Bourgogne where he received a DESS (specialised post-graduate diploma) in Sports Management. He then enrolled in a master’s programme at KEDGE BS, and received his Master's in Sports and Events Activities managementin 2004.

After graduating, Nicolas worked for several sports marketing agencies, on the organising committees of major sporting events, and also for the advertiser in charge of sports partnerships. Because of his previous career and his deep desire to develop his own business, he decided to create FreemiumPlay. "Discipline, adaptability, cross-sectoral skills, understanding of marketing and commercial issues, negotiation of partnerships, etc.; there are so many responsibilities and issues that I know how to handle because of my previous work," says Nicolas.

WHAT IS FREEMIUMPLAY?

FreemiumPlay is the new generation of gift cards! After 18 months of reflection, several meetings, and development operations FreemiumPlay, saw the light of day on 22 October.

Nicolas completely transforms the universe of the multi-brand gift card! 100% digital and 100% dedicated to Digital Entertainment. Put simply, instead of using your "classic" gift card at Decathlon, Sephora, Cultura or Toys'R'Us, for example, you can use your FreemiumPlay Gift Card to subscribe to digital entertainment hubs like Deezer, OCS, Winamax, L'Equipe.fr, LeKiosk, etc

Monitored and supported by the New Aquitaine regional government, the company received a 25,000€ "Digital Prototype" grant. Additionally, FreemiumPlay was able to partner with an investment fund during its seed phase (the investment fund was created by a Kedger).

So, if you need an idea for a present, become a beta tester in 2018 and give an original and innovative gift!

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