Passionate about the audio-visual industry, this Kedger created his own company the specialises in this field in Marseille - A.S production

To begin, tell us about your educational background. What did you study, both before and at KEDGE?

I received my first game capture device for Christmas in 2009 so my brother and I could film our video games while commenting on them and share them on the internet. However, it’s more than just pressing a button to make those videos. You have to spend a lot of time editing them, which is where I come in. That’s when I developed a passion for editing and directing, basically for audio-visual in general. 

After taking economics and social courses at the Ecole de Provence in Marseille, the question of higher education arose. I was hesitant to attend a technical school of cinema, such as Louis-Lumière, Gobelins, etc., and I finally decided to take a more traditional and general route and get a degree in economics at the University of Aix-Marseille followed by a master in Brand Management at KEDGE. During all those years of study, I continued to study audio-visual on my own, scouring as many tutorials and training courses on the web as possible. From using the simple phone to the outdated camcorder, I'm turning towards using more professional equipment for both image and sound.

When I was getting my master at KEDGE, I realised that images are, for a large part, at the core of communications (and that’s an understatement) of today's companies. We even get video editing courses! On top of that, after taking more or less mainstream courses on well-being, liberated companies, and complete work on oneself, the idea of making a job out of audio-visual begin to germinate. 

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Tell us what you did after your studies were finished. What positions have you held and what did you learn in those positions?

I had internships with En Voiture Simone and BILHI Genetics, where I had the chance to work on ambitious projects with the full confidence of all the teams that worked with me. I also brought attention to my strong points by proposing a lot of video content.

Notably, I directed the video En Voiture Simone’s first fundraising and I also participated in creating a FAQ video to provide clear and effective content for customers. For BILHI Genetics, I produced interviews and photo and video content to be posted on the company's social networks.

Those internships gave me the chance to use my strengths and assets to meet the needs of those companies and their clients.

What are you doing today? What gave you the idea and the desire to do what you’re doing today?

When my master was finished, of course I decided to work on an audio-visual project. I started by learning the basics of creating a website, which was helped by the courses we had on the field in the "coding skills" classes at KEDGE. After a few months of hard work, my website is up and running.

A.S PRODUCTION

This showcases my work and gives me a real portfolio I can show my clients which establishes my credibility, my know-how, and my skills in the audio-visual field.

I currently work as a freelance photographer and videographer for both companies and individuals. My services range from simple procedures, such as framing, video editing, colorimetry, and sound design for complex and wide-ranging projects, and I’m available for short- and medium-term jobs. I’m also open to a fixed-term contract if a long-term project with a common purpose appeals to me.

With my own company: A.S production, I’ve had the opportunity to work in many different fields (such as music, sports, corporate videos, etc.). But the work I’m most proud of is my latest film: Hestia.

17/03/2020: France imposed its first lockdown. With the coronavirus pandemic, 2020-2021 will remain etched in our memories as a year that had major human, social and economic consequences. The habits and goals of every citizen of the world have been disrupted, accompanied by feelings of being locked in an endless loop, loneliness, sedentariness, immobility, and emptiness. It has also been marked by moments of joy, unity, and hope. "Hestia" brings together, in a film about Marseilles, all the emotions that we’ve felt throughout this period. To all the people of Marseille, I invite you to share this film as much as possible so that it can represent a kind of trace -it’s a tribute, but also a symbol of protection and benevolence in this very unusual period.

What are your development goals?

I hope to work with more companies in the future, especially in the sports and events sectors. I hope that those fields recover as soon as possible from the fallout of the pandemic. I said above, I'm also open to opportunities in fixed-term and permanent contracts for ambitious projects, always as an audio-visual expert.

Have you received any prizes or recognition (articles in the press, support) on the subject of your project?

My last film: "Hestia" was the subject of a ten-minute video interview and I appeared on TV on the Provence Azur TV channel.

If you were to give advice to any KEDGE graduate who wants to do something similar, what would it be?

If I had one piece of advice to give, it would be to always stay curious and keep a thirst for self-improvement. As Youssoupha says in his song "Mon Roi": "If you can't do big things, do small things with greatness".

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