KEDGE graduate, Beatrix, has worked for Daft Punk, Coca-Cola, Google, and BMW!

After she finished her studies, 1992 ESC graduate Béatrix Mourer discovered electronic music, which was still in its infancy. In 1995, she and her brother, Brice Mourer, started "Magic Garden" evenings in Paris. Magic Garden very quickly became a key player in what the entire world would later call the “French Touch!

Big companies soon spotted this sensation and asked what the magic formula was. So Béatrix and Brice created France’s first advertising agency, which offered advertisers their skills and their network of influencers and artists. 

Certain that that enjoyment and meaning must go hand-in-hand, they conceived of entertaining and responsible experiences that provide a lasting impact on the cultural, social, and business aspects of companies. Béatrix and Brice’s creativity, and their network of artists and influencers, gave them the know-how to create desirable and innovative stories that speak to audiences and win them over.

More than 20 years later, Magic Garden can boast of having been behind many outstanding projects, such as a collaboration between Coca-Cola and Daft Punk, the international ceremony which commemorated the 70th anniversary of the Normandy D-Day landings (bringing together 25 heads of state and which was broadcast live worldwide), Samsung’s first virtual reality amusement park, as well as organising more recent events for companies such as Twitter, the Centre Pompidou, Nike, Google, Mini, and BMW. Magic Garden is present in 21 European countries and Qatar via their 27Names network. 

Beatrix’ professional achievements earned the "Best Creative Director" at the European "Best Event Awards" and the "2014 Personality of the Year " in the design, creation, and scenography category at the "Trophées de l'Événement" in Cannes.

The agency has received more than 85 times. It was recently awarded the “2020 Event Communication Agency of the Year” prize and was ranked 3rd best agency in the world among 320 agencies from 37 countries in 2018 and 2019 by Bea World.