KEDGE unveils its new national campaign and reaffirms its positions.

Last December, the school’s graduates (and other interested parties, students, and employees) were invited to give their opinion on the KEDGE brand. A series of focus groups took place, during which meaningful discussions helped the school and its marketing and communications agency, INSIGN, draft solid positioning statements for its new national campaign.

This campaign, which is part of a broader marketing plan, is intended to boost KEDGE’s reputation, image, and attractiveness in French territories, as well as to promote very distinctive identity markers. It conveys the objectives and commitments of the KEDGE 25 strategic plan through four messages:

• "Learning from Success" is a message that underpins the school's aim of becoming the leading school for those who learn and succeed by doing.”

• A message for each of the promises:

- KEDGE is an innovative, sustainable, and inclusive school is captured in the tagline "Faites Impackt avec l’avenir" (Impact with the Future). The points we have chosen to emphasize for this first promise are: learning by doing, committing to tomorrow, and advocating inclusiveness.

- Your skills will always be up to date, exemplified by the message "Cultivez une volonté de faire"  (Cultivate a Willingness to Do). The actions that support this second promise are lifelong learning, doing for the future, and creating synergies with companies.

- Rooted in our regions and open to the world, reflected in the phrase "Notre école, on en fait tout un monde" (Our School - We Make a Whole World of It)  and supported by three elements: being rooted in our regions, being open to the world, and thinking internationally.

• Our new brand signature comes out in the fall. "Experience your world" will be the campaign's signature tagline.

The messages will contain our distinctive graphic identity demonstrating that KEDGE is staying in line with the KEDGE 25 strategic plan. They will be displayed on urban billboards in major cities close to our campuses, as well as on social media (Instagram, Facebook, LinkedIn, and Youtube) until 15 July.