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25/03/2019

This Kedger takes you travelling through his jewellery

KEDGE BS student Alexandre Abisset and his partner Rachel Guichard have founded a jewellery brand that takes you travelling.



Before attending KEDGE BS, Alexandre Abisset was attracted to doing a technical marketing DUT work-study programme. "The choice of an alternate work-study format was an obvious one for me. The desire to combine theory and practice was vital to me," he said.

Alexandre works for the multinational corporation AXA in its marketing department. "It has been a rich experience which has exposed me to the different aspects of a large company," the young entrepreneur explained. He continues to work while attending KEDGE BS with the aim of combining work and study at the same time as launching himself on an entrepreneurship venture.

 

Today, Alexandre combines his studies, his work-study programme, and his personal project. He and his partner Rachel Guichard have decided to launch Belize Bijoux. They don't want Belize Bijoux to look like other brands, so they have given it its own character.

"I was born in Martinique and my girlfriend in Reunion. We both have a passion for travel and nature, our it is our desire to share it with you through jewellery, which is another passion of ours,” said Alexandre. 

What’s more, conscious of absolute need to protect our planet, the two young entrepreneurs are not only making recycled fibre packaging that conforms to FSC standards, but they also donate 1€ to the Europe Surfrider Foundation for each order placed through their website, the purpose of which is to help the foundation raise awareness among young generations about the protection of our coasts.

 
 
 
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Une publication partagée par BELIZE BIJOUX (@belize_bijoux) le

 

Their goal: give people the ability to buy good-quality jewellery that stands the test of time, and is affordably priced throughout the entire year.

Alexandre, anything else to add?

“Don’t hesitate to follow us on social networks to keep up-to-date with our venture and the beautiful things that are coming. And if you like our jewellery, don’t hesitate to discover our collections.”

 

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